Event Date: April, 27, 2013
Event Location:
Ballston Office Center
4601 N Fairfax Drive, Suite 1200
Arlington, VA 22203
Washington DC (April 27, 2013) – No matter what side of the political spectrum you fall in, we can all agree
that Washington, D.C. is a growing home to all things veg! From the raw vegan to the veg-friendly pizza joint, this center for some of the country’s brightest is a flourishing vegan capitol. You never know who you’ll meet in this city – come get your veg business into fighting shape in Washington D.C.!
Sponsored By: Amy & Brian and Vegan Cuts
Speaker Line Up:
Agenda:
8:30 AM – 9:00 AM: Registration
9:00 AM – 9:20 AM:Meet The Team; Agenda; Learning Objectives For The Day
9:20 AM – 9:40 AM: Successful Marketing Trends and 2013 Marketing Predictions [Stephanie]
9:40 AM – 10:10 AM Thinking Strategically About Your Business [Caryn]
10:10 AM – 10:40 PM Veg Business Case Study (Workshop) [Caryn & Stephanie]
10:40 AM – 11:20 AM: Building Your Brand and Expanding Its Reach [Kristin]
11:20 AM – 11:30 AM: Break – 10 Minutes
11:30 AM – 12:00 PM: Data for Vegan Business [Cassie]
12:00 PM – 12:30 PM: Leveraging Data To Grow Your Business (Workshop) [Cassie & Stephanie]
12:30 PM – 1:30 PM: Lunch
1:30 PM – 2:00 PM : Developing & Nurturing A Community – Social Media and Beyond [Kristin]
2:00 PM – 2:45 PM: Social Media and Community Building (Workshop) [Kristin & Stephanie]
2:45 PM – 3:15 PM: How I Got Started – Business Owner Testimonial [Tracye]
3:15 PM – 3:25 PM: Break – 10 Minutes
3:25 PM – 4:00 PM: Round Table Discussion – Managing Successful Promotions [Stephanie & Cassie]
4:00 PM – 4:30 PM: Track #1: Round Table Discussion – Getting Started: What New Business Owners Should Do!
4:00 PM – 4:30 PM Track #2: Round Table Discussion - Existing Business Owners: Creating A Sustainable Business
Break – 10 Minutes
4:40 PM – 5:10 PM Top 10 Things To Do After This Bootcamp [Stephanie]
5:10 PM – 6:00 PM Speaker Panel Q&A [All Speakers]
6:30 PM: Networking Reception








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Vegan Mainstream provides marketing solutions to vegan and vegetarian businesses, as well as to those interested in incorporating more mindful practices and products into their brand.